Methodologies

In conducting studies, Gil Marketing Research uses a variety of methodologies depending upon your research objectives. These include:

• Traditional questioning
• New and experimental techniques customized to clients’ needs
• Projective techniques such as the following:
  • Brand Sorts
  • Bubble Technique
  • Card Sorts
  • Category Sculpting
  • Collages
  • Free Association
  • Laddering
  • Metaphors
  • Perceptual Mapping
  • Personification
  • Picture Sorts
  • Product Sorts
  • Role Playing
  • Sensory Immersion
  • Sentence Completion
  • Storytelling and Story Completion
  • Team Activities & Break-out Sessions
  • Thematic Apperception Test (TAT)
  • Third Person Technique